Redefining cleaning supplies
Clorox sees itself as a leader in the household cleaning industry, yet that paradigm is not reflected through its logo and packaging. They go to great lengths to educate customers on good hygiene, but the brand fails to support the company’s claim. The Clorox rebrand seeks to differentiate the brand from its competitors and to completely revolutionize the household cleaning industry.
The current Clorox product category is extremely chaotic. Ambiguous product name often times confuses consumers rather than helping them to differentiate.
Clorox’s product packaging looks identical to its competitors. To give Clorox an edge over its competitors and to establish itself as a leader in the household cleaning industry, the current packaging design requires a major update.
The combination of diamond shape background and slanted bold typeface conveys a sense of power and strength. However, its execution causes the brand to feel out-of-date and fails to resonate with the new generation of customers.
With two size of holes on the lid of the crystal bleach package, it gives users more control over the load of the pour.
With a new system of graphic application, users can now identify their products easily even when they are stacked closely on a shelf.
The radius at the bottom of the bleach concentrate helps users to pour liquid out with ease. There is also a measuring cup attached in between the handle space for mixing purpose.
Clorox’s leading product is mostly table salt — a natural element that disinfects germs, filth and other contaminations. Think of your cleaner as detox for your precious home. Clorox cleanses and keeps you and your family protected.